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blog > authors > Chris Valle

Chris Valle

Chris is a Digital Strategy Manager and Marketer who, for 10 years, has been combining her data-driven insights and customer-centric marketing strategies to grow her clients' business. Her forte is monetizing digital and mobile channels to drive international market expansion. For 3 years, she headed Century Properties Group's Digital Marketing team, building a team and leveraging a tight marketing budget to deliver 15.2% of annual sales from international investors in Asia, the US, and Europe. She also managed Facebook and Google brand campaigns for Unilever, Brandtology, and Dockers. She earned her MBA and B.A. in Economics at the Ateneo de Manila University. Currently, Chris is augmenting her skills at the NYC Data Science Academy to develop machine-learning models for better marketing metrics and business management.

Articles Contributed by Chris Valle

APIs

BookLab: Helping You Discover New Books With Machine Learning

by Chris Valle, Jhonasttan Regalado and Conred
Dec 18, 2016
Overview For our capstone project, the team decided to create BookLab, a book recommendation engine for Barnes & Noble,...
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Featured

The Dendrotrons: Allstate Claim Severity Kaggle Competition

by Jhonasttan Regalado, Nathan Stevens, Chris Valle, Kawtar B, Conred and Jason Sippie
Dec 2, 2016
  Project Scope What do you do when, as a member of a team called ”The Dendrotrons" in...
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Student Works

The Pains of Growing an e-Commerce Business: A Case Study on Etsy

by Chris Valle
Nov 21, 2016
Etsy, A Snapshot Finding that special gift for your loved one, something handmade or vintage might send you...
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R Shiny

Dashboards & Decision Making: A Glimpse of What Shiny Can Do

by Chris Valle
Nov 7, 2016
Executives and business managers need to make decisions all the time and they have to do it quickly...
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Data Visualization

How Do You Grow Your Brand Beyond Your Home Market?: The Starbucks Approach to International Expansion

by Chris Valle
Oct 23, 2016
Having seen Forbes’ latest post on the World’s Most Powerful Brands of 2016, I thought it would be...
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