Chris is a Digital Strategy Manager and Marketer who, for 10 years, has been combining her data-driven insights and customer-centric marketing strategies to grow her clients' business. Her forte is monetizing digital and mobile channels to drive international market expansion. For 3 years, she headed Century Properties Group's Digital Marketing team, building a team and leveraging a tight marketing budget to deliver 15.2% of annual sales from international investors in Asia, the US, and Europe. She also managed Facebook and Google brand campaigns for Unilever, Brandtology, and Dockers. She earned her MBA and B.A. in Economics at the Ateneo de Manila University. Currently, Chris is augmenting her skills at the NYC Data Science Academy to develop machine-learning models for better marketing metrics and business management.
Overview For our capstone project, the team decided to create BookLab, a book recommendation engine for Barnes & Noble, a traditional brick and mortar bookstore, to help […]
Project Scope What do you do when, as a member of a team called ”The Dendrotrons" in a Data Science cohort, have a two-week timeframe […]
Etsy, A Snapshot Finding that special gift for your loved one, something handmade or vintage might send you Etsy. It's no surprise that this once micro […]
Executives and business managers need to make decisions all the time and they have to do it quickly to stay ahead of the competition. On a day-to-day basis, they […]
Having seen Forbes’ latest post on the World’s Most Powerful Brands of 2016, I thought it would be a fun project to pick one of these […]
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