Analysis of a medium-sized cosmetics online store

Xiaogang Zhu
Posted on Sep 3, 2020


  • Introduction

E-commerce is the activity of electronically buying or selling of products on online services or over the Internet. It makes people’s life more convenient and helps companies sell their product more efficiently. Some leading companies, likesas Amazon and, Taobao make a great profit from their customers through online shopping.

Many others have added eCommerce features to their retail business. Over the past several years, many    companies have   made their goods and services available directly to the consumer  online. In 2020 that trend took off due to the lockdowns and concerns for safety that kept people out of physical stores for months.. The millions of shoppers who  visit online stores every day don’t jus tmean immediate business but the potential for business growth built on their data. ,Data analysis can  detect the users’ active pattern, identify valuable customers, bring to light why some users fail to completea  purchase, and so on to help companies sell more. In this project, I am going to analyze the user behavior’s data from a medium-sized cosmetic online store and give suggestions.

About Author

Xiaogang Zhu

Xiaogang Zhu

I am graduating from the University of Florida majoring in Ocean Engineering. When I am pursuing my master's degree I also earned a Statistics Minor degree. I got my Ocean Engineering bachelor's degree at the Ocean University of...
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