Google Play Store - Everything that you need to know about the Android market
Motivation:
While many public datasets (on Kaggle and the like)Β provideΒ Apple App Store data, I was surprised to find that there are not many counterpart datasets available for Google Play Store apps anywhere on the web. On digging deeper, I found out that iTunesΒ App Store webpage deploys a nicely indexed appendix-like structure to allow for simple and easy web scraping. On the other hand, Google Play Store uses sophisticated modern-day techniques (like dynamic page load) using JQuery making scraping more challenging.
Following this, I published my dataset on Kaggle (you can find it here) to drive app-making businesses to success. Actionable insights can be drawn for developers to work on and capture the Android market!
Methodology:
For my web-scraping project, I used Selenium to scrape all the apps on Play Store. The apps on Play Store are divided into about 33 categories. To get apps in all these categories, I wrote a Python script which iteratively loops through all categories, clicks on one category at a time, scrapes all the apps, returns to the main page (dropdown as shown below) and then proceeds to the next category.
Category selection option on Google Play Store
However, this approach was not sufficient since Google uses its own intelligent recommendation algorithms and lists only a few selected apps for each category, based on your user history till now. Due to this reason I was able to scrape only about ~3.3k apps, which would definitely underrepresent the Android market.
To overcome this, I adopted a workaround in which I used the 'search bar' on the top of the page. I made 26CrΒ whereΒ r β [1,5] permutationsΒ of 26 alphabetsΒ to get a list of all possible substrings (of length 1 to r). I triggered a new search using each of these substrings to scrape new apps. Through this approach, I was able to get another 10.5k apps!
Dataset Structure:
From each individual app page, I scraped the following details:
- App name
- Category
- Rating (on a scale of 5)
- Number of Reviews
- Size of the app
- Number of downloads
- App type - Free or Paid
- Price
- Content Rating
- Genres
- Last Updated On
- Current Version
- Required Android Version
Under the 'Reviews' tab for each app, I scraped the following details:
- Reviewer name
- Review text
- Review date
- Review rating
- Number of likes (on the review)
I stored these two datasets in separate .csv files. 'App name' was used as the join column for review analysis on each app.
Data Analysis:
A quick look at the Android market distribution
- FamilyΒ andΒ GameΒ apps have the highest market prevalance.
- Interestingly,Β Tools, Business and MedicalΒ apps are also catching up.
Average rating of apps
Do any apps perform really good or really bad?
Average app rating = 4.173243045387998
Best Performing Categories
- Almost all app categories perform decently.Β Health and FitnessΒ andΒ Books and ReferenceΒ produce the highest quality apps withΒ 50% apps having a rating greater than 4.5.Β This is extremely high!
- On the contrary,Β 50% of apps in the Dating category have a rating lesser than the average rating
- A fewΒ junk appsΒ also exist in theΒ Lifestyle,Β FamilyΒ andΒ FinanceΒ category.
Sizing Strategy - Light Vs Bulky?
How do app sizes impact the app rating?
- Most top rated apps are optimally sized betweenΒ ~2MB to ~40MBΒ - neither too light nor too heavy.
- Most bulky apps ( >50MB) belong to theΒ GameΒ andΒ FamilyΒ category. Despite this, these bulky apps are fairly highly rated indicating that they are bulky for a purpose.
Pricing Strategy - Free Vs Paid?
How do app prices impact app rating?
- Most top rated apps are optimally priced betweenΒ ~1$Β to ~30$. There are only a very few apps priced above 20$.
Current pricing trend
How to price your app?ΒΆ
- Clearly,Β Medical and Family appsΒ are the most expensive. Some medical apps extend even upto 80$
- All other apps are priced under 30$
- Surprisingly,Β all game apps are reasonably priced below 20$.
Distribution of free and paid apps across categories
Are paid apps downloaded as much as free apps?
- Paid apps have a relatively lower number of downloads than free apps.Β However, it is not too bad.
How do the sizes of paid apps vary?
- Majority of the paid apps that are highly rated have small sizes.Β This means that most paid apps are designed and developed to cater to specific functionalities and hence are not bulky.
- Users prefer to pay for apps that are light-weighted.Β A paid app that is bulky may not perform well in the market.
Basic sentiment analysis - User reviews
- Β Health and FitnessΒ apps perform the best, having more thanΒ 85% positive reviews.
- On the contrary, manyΒ Game and SocialΒ apps perform bad leading toΒ 50% positive and 50% negative.
- Free apps receive a lot of harsh commentsΒ which are indicated as outliers on the negative Y-axis.
- Users are more lenient and tolerant while reviewing paid apps - moderate choice of words.Β They are never extremely negative while reviewing a paid app.
WORDCLOUD - A quick look on reviews
Paid appsΒ
Β Β Β Β Free apps
Key Insights:
- Average rating of (active) apps on Google Play Store isΒ 4.17.
- Users prefer to pay for apps that are light-weighted.Β Thus, a paid app that is bulky may not perform well in the market.
- Most of the top rated apps areΒ optimally sized between ~2MB to ~40MBΒ - neither too light nor too heavy.
- Most of the top rated apps areΒ optimally priced between ~1$Β to ~30$Β - neither too cheap nor too expensive.
- Medical and Family apps are the most expensiveΒ and even extend upto 80$.
- Users tend to download a given app more if it has been reviewed by a large number of people.
- Health and FitnessΒ apps receive more thanΒ 85% positive reviews.Β Game and SocialΒ apps receive mixed feedback -Β 50% positive and 50% negative.
- Users are more critical and harsh while reviewing free apps.Β They are never extremely negative while reviewing a paid app.
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Lavanya Gupta
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