How To Navigate The New York City Rental Market

Posted on Feb 3, 2019

New York City is a unique rental market due to its size and mix of old and new buildings. Furthermore, prices can vary widely even within the same neighborhood depending on proximity to transportation, water view and other factors.

To help simplify the process, let’s have a look at rental listings (as of Jan 19, 2019) downloaded from renthop.com, a rental listing site focused on New York City. Approximately 54,000 listings were downloaded, however, when checked for duplicates, only 37,000 remained, a loss of 30%. This highlights a pervasive problem in the rental market, namely, nobody is monitoring the quality of listings. Certain information may be missing, or downright misleading, as is often the case with square footage. However, we have to work with the data that we have, so the remaining listings were examined.

First, let’s look at the overall market through the five boroughs:

All apartments over $10,000 per month were excluded. We can see that the average monthly price of an apartment is in the range of $3,000.

Splitting it up by borough, we can see that Manhattan is the most expensive. Please note, while cheaper than Manhattan, many apartments in Brooklyn are asking for high rents as can be seen from the dots above the box plot for Brooklyn.

While this top down view is helpful, the best use of this data may be the bottom up approach.

CASE STUDY 1:
HOW MUCH SHOULD A LANDLORD CHARGE FOR AN UPPER WEST SIDE STUDIO?

The studio is in a walkup building without a doorman or laundry services.

Here is a box plot of the neighborhood that shows the price difference split between the most important of the amenities, elevator and doorman.

As expected, we can see that elevator buildings with a doorman command a higher price. Surprisingly, buildings with an elevator but without a doorman are about the same price as walkup buildings. One reason for this may be that many walkup buildings in the neighborhoods are in Brownstones, buildings that have high ceilings and antique charm. Further investigation is needed to draw a firm conclusion.

Returning to our landlord, the 25th percentile of doorman elevator (red boxplot) buildings is around $2,400. This suggests that the landlord can ask $2,375 and be competitive. However, it is at the higher range of the walk buildings (purple boxplot), so he/she should be willing to compromise on price if the apartment doesn’t rent quickly.

Lastly, let us examine another amenity, whether or not the apartment has a washer and dryer in the unit.

We can see that there is a premium within walkups for laundry. Recall that the apartment we are discussing in this case does not have a washer and dryer. This graph also supports an initial asking price of $2,375 as it is below the 75th percentile of apartments offering the same amenities.

CASE STUDY 2:
3 ROOMMATES WANT TO LIVE IN BROOKLYN, BUT WHICH NEIGHBORHOOD?

First, let’s examine the rents for 3 bedroom apartments across all neighborhoods.

Looking quickly at the chart, we can see that there are many neighborhoods with median rents around $4,000 per month. Before picking one, let’s have a look to see where there are a sufficient number of 3 bedrooms available.

While more is probably better, please keep in mind that each area is a different size. Bushwick is rather large while you can walk from one end of Cobble Hill to another in about 10 minutes.

With that said, let’s focus on Greenpoint, it’s in a reasonable price range for roommates and has a good number of units available.

Looking at this map, we can see immediately which units are close to the subway, which have a water view and which are on main roads.

An interactive version of this map showing all the info for each marker/pin is available here: http://mikesankari.com/map.html.

In conclusion, slicing and dicing the data depending on a user’s individual needs can make the analysis much easier with just a few graphs. It will decrease time spent visiting apartments while making each visit more informative.

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