Scraping Project: Video Game Genre Popularity

Avatar
Posted on Mar 5, 2020

Introduction

As an avid video gamer, I  was generally curious how some video games performed across the globe. At a quick glance on a Video Game Ranking Site, I noticed Japan ranked Red Dead Redemption 2, an action role-playing game sitting on a record-breaking $725 million dollars opening weekend, was ranked 23rd. Only 1% of the 14 million units were sold in one of the largest video game markets in the world - what are the reasons behind this lackluster sales number? 

 

Global Gaming Market Statistics

  • The video games market 2020's expected 13 % growth to 90 billion US dollars from 79 billion from 2017.
  • Asia Pacific reached a revenue of 51.2 billion US dollars making them the largest gaming market.
  • There are 2.5 billion video gamers world wide and 150 million within the US. 50% of population and 60% of that population play games daily.
  • Premium games generated $17.8 billion dollars, while Indie games generated $1 billion dollars in 2018.
  • Video game industry's revenue is higher  than any other  in the entertainment sector.

 

Objective

Web scrape product data on VGChartz, and determine why some genres perform better in other regions. 

Data scraped:

  • Country
  • Video game name
  • Rank on Top Sales List
  • Year released
  • Genre
  • Company
  • Yearly sales
  • Total sales
  • Console

Python Packages used:

  • Pandas
  • Numpy
  • Seaborn
  • Matplotlib

 

Analysis

 

Which genre performs the best overall?

Role-playing genre outperforms the majority which is especially shown in the Japanese market. 

  • Action genre is equally as liked in all regions
  • Shooter & Sports genre perform very well in the USA
  • Racing genre performs very well in Europe

 

Which region targets the widest audience?

Japan has an audience with a wide interest into video game genres. In contrast to the other regions, 8 out of the 16 genres perform the best in Japan. 

  • Action genre performs the best in Europe & USA
  • Role-playing genre performs the best in Japan

 

Which console performs the best?

I was able to derive further insights based on analysis of the popularity of each genre based by region.  

  • Playstation 4 outperforms most consoles
  • Hand-held consoles performs better than home consoles in Japan
  • Xbox performs the worst in Japan compared to the other regions

 

Decision Matrix

The above matrix represents the number of video game titles that have reached the Top 100 in all regions. Furthermore, two questions can be answered based on this:

  1. Which genre performs the best in contrast to other regions?
  2. Which genre performs the best in each region?

 

Insights

Originally I assumed that the popularity of genres would be similar amongst all regions, but invalidated due to:

  • Handheld consoles & Role-playing genre contributing most of the Japanese video game sales
  • Shooter & Action genres perform the best in the USA & Europe

 

Further Tasks

In the future, I would like to provide better business insights by: 

  • Using monthly data to determine seasonal trends
  • Aggregating genres based on commonality
  • Determining company's regional performance

 

 

 

 

 

About Author

Avatar

Mike Lim

Michael Lim is a Data Analyst with a strong quantitative foundation and several years of industrial engineering. His collection of technical skills includes Python, R, and SQL with an emphasis on data analysis and visualization techniques and found...
View all posts by Mike Lim >

Leave a Comment

No comments found.

View Posts by Categories


Our Recent Popular Posts


View Posts by Tags

2019 airbnb Alex Baransky alumni Alumni Interview Alumni Reviews Alumni Spotlight alumni story Alumnus API Application artist aws beautiful soup Best Bootcamp Best Data Science 2019 Best Data Science Bootcamp Best Data Science Bootcamp 2020 Best Ranked Big Data Book Launch Book-Signing bootcamp Bootcamp Alumni Bootcamp Prep Bundles California Cancer Research capstone Career Career Day citibike clustering Coding Course Demo Course Report D3.js data Data Analyst data science Data Science Academy Data Science Bootcamp Data science jobs Data Science Reviews Data Scientist Data Scientist Jobs data visualization Deep Learning Demo Day Discount dplyr employer networking feature engineering Finance Financial Data Science Flask gbm Get Hired ggplot2 googleVis Hadoop higgs boson Hiring hiring partner events Hiring Partners Industry Experts Instructor Blog Instructor Interview Job Job Placement Jobs Jon Krohn JP Morgan Chase Kaggle Kickstarter lasso regression Lead Data Scienctist Lead Data Scientist leaflet linear regression Logistic Regression machine learning Maps matplotlib Medical Research Meet the team meetup Networking neural network Neural networks New Courses nlp NYC NYC Data Science nyc data science academy NYC Open Data NYCDSA NYCDSA Alumni Online Online Bootcamp Open Data painter pandas Part-time Portfolio Development prediction Prework Programming PwC python python machine learning python scrapy python web scraping python webscraping Python Workshop R R language R Programming R Shiny r studio R Visualization R Workshop R-bloggers random forest Ranking recommendation recommendation system regression Remote remote data science bootcamp Scrapy scrapy visualization seaborn Selenium sentiment analysis Shiny Shiny Dashboard Spark Special Special Summer Sports statistics streaming Student Interview Student Showcase SVM Switchup Tableau team TensorFlow Testimonial tf-idf Top Data Science Bootcamp twitter visualization web scraping Weekend Course What to expect word cloud word2vec XGBoost yelp