Why Should You Focus on SEO for Your Business?

Posted on Jun 1, 2020


The skills I demoed here can be learned through taking Data Science with Machine Learning bootcamp with NYC Data Science Academy.


Nowadays, when we want to find something, we often rely on search engines. This means that through search engines, your audience is looking for products or services similar to the ones you offer. So, in order to attract the audience to your website, you need to know your current SEO grade. But before choosing SEO Services in India, you need to know how you can do SEO. Here are some of the reasons why you should focus on SEO to take your business to the next level.Β 


Organic Search Is Often the Primary Source of Traffic


Organic search is the largest source of traffic. A study conducted indicates that about 51% of the traffic came from organic search, and paid search, social and other sources were much lower. Needless to say, Google has a greater portion of the search market when compared to other search engines. We all know the significance of a website that is trustworthy, and if the audience likes a website, then probably Google will also do so. Being highly visible as a trusted source by search engines like Google and others help your business a lot. A constant and quality SEO helps you with that.Β 


SEO Offers Long-lasting Results


Another reason why you should focus on SEO is that it has a great impact on your business. More often, businesses who use SEO complain that there are no results and give up, after hardly a month or two. But the truth is, the results will be visible after 6 to 12 months! The results tend to last for years if the SEO is done properly and will be beneficial, especially for smaller businesses.


The only thing is, you have to put in your money and time, for great results. To achieve a great result, you need search visibility in SERP- SEO will help you with that.Β 


SEO Offers Credibility


Another reason why you should emphasize on SEO services is that it can build credibility. The key to success is both Search Engine Optimisation and User Experience. A few years back, it was easier to rank by adopting various shortcuts. But these days, the audience has a major role to play. You need to understand who your audience is and work on increasing their appeal on your business to build authority.

More often, people prioritize on getting more traffic and building credibility, without realizing the importance of UX. If you have earned credibility, then you can earn authority too, the only thing is, it's not just easy. The key to achieving credibility is to offer an easy to use, clean website with only the valuable information. But credibility is something that can't be achieved easily- it takes great effort and time.Β 


SEO is Relatively Cheap


If we consider the 6-month plan, SEO is cheap. But you need to pay quite some amount for the first phase. But for other paid strategies, you need to pay on a monthly base and have a short time for returning the conversions. Search Engine Marketing involves paid advertising. Many people make a mistake of choosing cheaper methods because SEO is expensive and the other alternatives they choose neither have stability nor any continuity. When compared to Search Engine Marketing, Search engine optimization can improve website visibility at a cheaper cost.Β 


Growth of Voice Search and the Need For Higher Visibility


For the past few years, voice search has had huge growth. Studies indicate that the voice search in 2020 is 35 times larger than that in the year 2008. The growth of voice search will increase in 2020. A lot of brands have adopted a voice search where the app responds to the audience through audio results according to their query. So it's essential that you need to create awareness about your business and make them hear about your business from time to time. This helps in creating a strong brand awareness that leads to more traffic, credibility, and revenue. Get the best web development company to get the best services.


Before even starting with SEO, you need to know who your target audience is and establish a connection with them and always make your audience recognize you by the uniqueness that you have. This results in brand recall, and you'll get more customers. You have to establish a connection so that every time they'll look for you.Β 


Right Type of Content MattersΒ 


At the beginning of the buying phase, when a user visits your website, you need to make them stay. A user will be more likely to stay if your website provides useful information and valuable content. SEO services begin with keyword research, knowing who your target audience is and understanding what their language is. You need to also focus on things like quality images, unbroken pages, mobile-friendly websites, etc.Β 


There are a lot of advantages to your business if you choose SEO. In fact, the list doesn't end here. It doesn't matter if you are small or big, you have more opportunities to flourish if you make the most of SEO.Β 


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