Johnna Ayres is a direct marketing expert who has added data science to her repertoire of experience. Johnna recently worked for Bloomberg L.P. on flagship publication, Bloomberg Businessweek, and other publications such as Bloomberg Markets and Bloomberg Briefs financial enewsletters. Knowledgable in customer acquisition, retention, and lead generation, Johnna was the Head of Acquisitions and Consumer Marketing managing a team implementing strategic initiatives to grow the business via the web and through offline marketing activities. Using this knowledge, Johnna’s capstone project analyzes and recommends ways for a small ecommerce website to scale into a more robust business.
