Intermediate
Generative AI for Marketing

Generative AI for Marketing

This six hour workshop will cover everything you need to know to understand the current trends in generative AI, how these models work and how to train them, and how you can leverage them for your business.

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All courses are hosted online.

Course Dates

 
September Session

Sep 28 - Sep 28, 2023
Thursday
9am - 3pm EDT

$1590.00
Enroll Now
Earlybird ends on 11/09
November Session

Nov 30 - Nov 30, 2023
Thursday
9am - 3pm EDT

$1590.00
$1590.00
$1510.50
Enroll Now
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Product Description

Course Overview

This four hour workshop will cover everything you need to know to understand the current trends in generative AI, how these models work and how to train them, and how you can leverage them for your business. The session will cover how text, images, video, and music can be created by AI, details about the data they need, and considerations for their use. Our focus will be on gaining familiarity with high level concepts, understanding how to use these technologies, and applying them to various marketing use-cases.

Prerequisites

All hands-on content will be focused on functioning tools and products, no programming or data science experience is required. You are not expected to code in this class, but will gain an understanding of what tools are currently available, and how to use them in your workflow.

Certificate

Certificates are awarded at the end of the program at the satisfactory completion of the course. Students are evaluated on a pass/fail basis for their performance on the required homework and final project (where applicable). Students who attend a minimum of 85% of the class are eligible for the certificate of completion.

Syllabus

Unit 1: Introduction to Generative AI

  • Perception vs. generation
  • Notable examples

Unit 2: Types of Generative Models

  • Brief history of the field
  • State of the art
  • The raise of prompting

Unit 3: Image, Video, Text, and Music Generation using AI

  • Large Language Models
  • Text to Image models
  • From images to videos
  • Approaches to music

Unit 4: How generative AI will disrupt the industry and its social and legal implications

  • The Ad production model with AI
  • Test, learn & optimize with AI
  • Minors, ‘accurate claims’ and brand guidelines
  • Some future visions of the industry at large with AI

Unit 5: How to deploy AI into the existing advertising workflow

  • From brief to ideation
  • From ideation to strategy design
  • Strategy to prototype assets
  • Assets to brand voice maintaining an authentic brand experience 
  • Ads in the world, data signals enriching the original data and growing your model
  • Developing a proprietary model for your agency & brands 
    1. Active applications (GAI) 
    2. Passive applications (sentiment, brand reputation and customized support based on consumer feelings)

Unit 6: How to sell AI advertising into clients

  • What will AI do for the brand & agency
    1. Internal products vs. Open source engines
    2. Building internal capabilities 
  • How to talk about AI to a brand
  • How to justify agency work/spend with an AI approach (show your work)
  • How to talk about success and failure of AI application to clients

Unit 7: How to sell AI advertising into the agency

  • AI will not take your jobs
  • Making the boring go away
  • Supercharge creativity

Campus Location

500 8th Ave Suite 905, New York, NY 10018
Nearby Subways
1 2 3 34th, Penn Station
A C E 34th, Penn Station
N Q R B D F M 34th, Herald Square

Session Schedule

 
September Session

Sep 28 - Sep 28, 2023 Thursday
  • 1Sep 28, 2023
9am - 3pm EDT

$1590.00
Enroll Now
Earlybird ends on 11/09
November Session

Nov 30 - Nov 30, 2023 Thursday
  • 1Nov 30, 2023
9am - 3pm EDT

$1590.00
$1590.00
$1510.50
Enroll Now

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