This four hour workshop will cover everything you need to know to understand the current trends in generative AI, how these models work and how to train them, and how you can leverage them for your business. The session will cover how text, images, video, and music can be created by AI, details about the data they need, and considerations for their use. Our focus will be on gaining familiarity with high level concepts, understanding how to use these technologies, and applying them to various marketing use-cases.
All hands-on content will be focused on functioning tools and products, no programming or data science experience is required. You are not expected to code in this class, but will gain an understanding of what tools are currently available, and how to use them in your workflow.
Certificates are awarded at the end of the program at the satisfactory completion of the course. Students are evaluated on a pass/fail basis for their performance on the required homework and final project (where applicable). Students who attend a minimum of 85% of the class are eligible for the certificate of completion.