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Capstone Jan 16, 2019

Predictive Customer Lifetime Value and Product Recommendation for Retail

On any given day, countless transactions are being made in the retail space. All the transactions generate data, which can be utilized by merchants to improve their sales and help them make important business decisions. As part of our capstone, we consulted two retail clients to explore and identify trends in their customer behavior by building visualizations as well as predictive models.
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