Chris is a Digital Strategy Manager. For 10 years, she has been combining data-driven insights and customer-centric marketing strategies to grow her clients’ business. Her forte is monetizing digital and mobile channels to drive international market expansion. She built Century Properties Group’s Digital Marketing team that generated 15.2% of annual sales from international investors. Her team was recognized by The Philippine Inquirer for Best Online Advertising Execution in 2012. In 2016, she attended the NYCDSA. Her data science projects analyzed Starbucks’ global market development strategy and developed an executive decision-making dashboard, revealed Etsy’s e-commerce growing pains, predicted Allstate’s insurance claims severity, and created an interactive book recommendation app for Barnes & Noble.