Best of Ulta Men by Ratings and Reviews

Nillia Ekoue
Posted on Mar 3, 2020

Photo by Lumin on Unsplash

Background  / Interest

According to CNBC, men grooming products markets are expected to hit $166 billion in 2022 and male skin care products sales have jumped 7% and are currently valued at $ 122 millions. 

Ulta Beauty is one of the largest U.S. beauty retailers for cosmetics, fragrance, skin care products, hair care products and salon services. Ulta Beauty has brick and mortar stores as well as a strong online presence with an extensive offering of more than 25,000 products from approximately 500 well-established and emerging beauty brands. For this web scraping project, I collected and analyzed data from Ulta Men to find the best product based on ratings and reviews.


Using scrapy I scraped Ulta Men for category, brand, product name, price, counts of reviews and average reviews ratings. For a detailed analysis of the data and the code please follow the  link

Data Analysis

After cleaning the data and excluding travel size products, the data consisted of 87 brands and 603 different products with a median price ranging from $12 to $ 85.

The Haircare and Cologne were the categories with the most review counts.


For each category, the product the most popular based on average ratings and reviews.

The best most reviewed product in skincare is Turbo Wash Energizing Cleanser by Jack Black while the best in the shaving category is Bear oil by Jack Black.


The best most reviewed cologne is Aqua Di Gio Absolu Eau de parfum  by Giorgio Armani.

The best most reviewed hair product is Drench Conditioner by Sebastian and the best most reviewed bodycare product is Daily Moisturizing Lotion by Aveeno.



The products with the highest ratings and reviewed counts should be the one used in a marketing campaign to increase sales and target new customers. Further work would include the analysis of the contents of the reviews to highlight gender neutral products.






About Author

Nillia Ekoue

Nillia Ekoue

Nillia graduated from Fairfield University with a Master's degree in Mathematics. Her background includes different exposure levels to Economics, Finance, and Mathematics. Her interests are in Healthcare, Education, Retail, and Finance and Insurance services.
View all posts by Nillia Ekoue >

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