Google Play Store Analysis

Posted on Aug 15, 2022

The skills the authors demonstrated here can be learned through taking Data Science with Machine Learning bootcamp with NYC Data Science Academy.

Introduction:

Google Play Store is a digital distribution service operated and developed by Google Inc. It serves as the official app store for the Android operating system, allowing users to browse and download applications developed with the Android SDK and published through Google. Google Play also serves as a digital media store, offering music, books, movies, and television programs.

The Dataset:

The data was collected in the month of June 2021 with the help of Python script (Scrapy) And can be foundΒ Google Play Store.

  • App Name
  • App Id
  • Category
  • Rating
  • Rating Count
  • Installs
  • Minimum Installs
  • Maximum Installs
  • Free
  • Price
  • Currency
  • Size
  • Minimum Android
  • Developer Id
  • Developer Website
  • Developer Email
  • Released
  • Privacy Policy
  • Last Updated
  • Content Rating
  • Ad Supported
  • In app purchases
  • Editor Choice

 

Research Questions:Β 

How many free and paid apps in the market?

How many (In App Purchase)?

which category has the highest and lowest share of app market?

Which category has the highest and lowest installation?

What are the top 15 Apps (Installation And Reviews)?

What are the top categories (Paid Apps) ,(In App Purchases), (Ad Supported)?

What are the top (Paid Apps) ,(In App Purchases), (Ad Supported) ?

Goal:

My goal is to help android developers to know what is the preferred categories in the market. Also, I will show the most successful apps in various respects.

Exploratory the data:

Around 98% of the apps in google play store are free and 2% of the apps are paid apps. There are around 2.3 Million apps in the dataset.

91.5 % represent the apps that don't have (In App Purchase) and 8.5 % have.

  • Categories has more paid apps (Medical, Education, Books & Reference)
  • Maximum price is $ 400.

 

  • Highest share market (Education, Music & Audio, Business, Tools, Entertainment)
  • Lowest share market (Comics, Parenting, Casino, Libraries & Demo, Dating)

Data Analysis:

 

  • Category with highest number of installation (Tools, Communication, Productivity, Entertainment, Social)
  • Lowest number of installation (Events, Parenting, comics, Beauty, Libraries & Demo)

The average rating which has the highest installation is between 4 to 5. The editor choice average rate is between 3.5 to 5.

Even rating is important factor which effect the installation decision there is some apps with low rate but has height number of installation.

Total App Installation for Each Category (Paid Apps)

Top 5 category (Paid Apps):

(Action, Arcade, Puzzle, Personalization, Tools)

Top 5 paid apps:

  • (Arcade)
  • Hitman Sniper. (Action)
  • Stickman Legends-Shadow Fight Premium Offline Game. (Action)
  • True Skate. (Sports)
  • League of Stickman 2020- Ninja Arena PVP(Dreamsky). (Action)

As we can see all the top paid apps are gaming apps.

Total App Installation for Each Category (In App Purchases)

Top 5 category (In App Purchases) :

(Action, Casual, Productivity, Arcade, Social)

Top 5 (In App Purchases):

  • Google Drive.
  • Facebook.
  • Messenger-Text and Video Chat for Free.
  • Instagram.
  • Microsoft OneDrive.

 

Total App Installation for Each Category (Ad Supported)

Top 5 category (Ad Supported):

(Tools, Casual, Action, Arcade, Social)

Top 5 (Add Supported):

  • YouTube.
  • Google Maps - Navigate & Explore.
  • Google.
  • Gmail.
  • Facebook.

Conclusion:

Most of the applications in the market are free, But there is (In App Purchase) and apps that support advertisement. Through my analysis of the data, the best applications category is Gaming , Social and Communication in which the developer can innovate and benefit financially through it. In the future, I can analyze the positive and negative comments of users on the applications, which can help the developer to develop there applications by solving bugs or adding features to the apps.

 

 

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