NYC Data Science Academy| Blog
Bootcamps
Lifetime Job Support Available Financing Available
Bootcamps
Data Science with Machine Learning Flagship ๐Ÿ† Data Analytics Bootcamp Artificial Intelligence Bootcamp New Release ๐ŸŽ‰
Free Lesson
Intro to Data Science New Release ๐ŸŽ‰
Find Inspiration
Find Alumni with Similar Background
Job Outlook
Occupational Outlook Graduate Outcomes Must See ๐Ÿ”ฅ
Alumni
Success Stories Testimonials Alumni Directory Alumni Exclusive Study Program
Courses
View Bundled Courses
Financing Available
Bootcamp Prep Popular ๐Ÿ”ฅ Data Science Mastery Data Science Launchpad with Python View AI Courses Generative AI for Everyone New ๐ŸŽ‰ Generative AI for Finance New ๐ŸŽ‰ Generative AI for Marketing New ๐ŸŽ‰
Bundle Up
Learn More and Save More
Combination of data science courses.
View Data Science Courses
Beginner
Introductory Python
Intermediate
Data Science Python: Data Analysis and Visualization Popular ๐Ÿ”ฅ Data Science R: Data Analysis and Visualization
Advanced
Data Science Python: Machine Learning Popular ๐Ÿ”ฅ Data Science R: Machine Learning Designing and Implementing Production MLOps New ๐ŸŽ‰ Natural Language Processing for Production (NLP) New ๐ŸŽ‰
Find Inspiration
Get Course Recommendation Must Try ๐Ÿ’Ž An Ultimate Guide to Become a Data Scientist
For Companies
For Companies
Corporate Offerings Hiring Partners Candidate Portfolio Hire Our Graduates
Students Work
Students Work
All Posts Capstone Data Visualization Machine Learning Python Projects R Projects
Tutorials
About
About
About Us Accreditation Contact Us Join Us FAQ Webinars Subscription An Ultimate Guide to
Become a Data Scientist
    Login
NYC Data Science Acedemy
Bootcamps
Courses
Students Work
About
Bootcamps
Bootcamps
Data Science with Machine Learning Flagship
Data Analytics Bootcamp
Artificial Intelligence Bootcamp New Release ๐ŸŽ‰
Free Lessons
Intro to Data Science New Release ๐ŸŽ‰
Find Inspiration
Find Alumni with Similar Background
Job Outlook
Occupational Outlook
Graduate Outcomes Must See ๐Ÿ”ฅ
Alumni
Success Stories
Testimonials
Alumni Directory
Alumni Exclusive Study Program
Courses
Bundles
financing available
View All Bundles
Bootcamp Prep
Data Science Mastery
Data Science Launchpad with Python NEW!
View AI Courses
Generative AI for Everyone
Generative AI for Finance
Generative AI for Marketing
View Data Science Courses
View All Professional Development Courses
Beginner
Introductory Python
Intermediate
Python: Data Analysis and Visualization
R: Data Analysis and Visualization
Advanced
Python: Machine Learning
R: Machine Learning
Designing and Implementing Production MLOps
Natural Language Processing for Production (NLP)
For Companies
Corporate Offerings
Hiring Partners
Candidate Portfolio
Hire Our Graduates
Students Work
All Posts
Capstone
Data Visualization
Machine Learning
Python Projects
R Projects
About
Accreditation
About Us
Contact Us
Join Us
FAQ
Webinars
Subscription
An Ultimate Guide to Become a Data Scientist
Tutorials
Data Analytics
  • Learn Pandas
  • Learn NumPy
  • Learn SciPy
  • Learn Matplotlib
Machine Learning
  • Boosting
  • Random Forest
  • Linear Regression
  • Decision Tree
  • PCA
Interview by Companies
  • JPMC
  • Google
  • Facebook
Artificial Intelligence
  • Learn Generative AI
  • Learn ChatGPT-3.5
  • Learn ChatGPT-4
  • Learn Google Bard
Coding
  • Learn Python
  • Learn SQL
  • Learn MySQL
  • Learn NoSQL
  • Learn PySpark
  • Learn PyTorch
Interview Questions
  • Python Hard
  • R Easy
  • R Hard
  • SQL Easy
  • SQL Hard
  • Python Easy
Data Science Blog > Data Visualization > Data Science Project on Online Retail Business Growth

Data Science Project on Online Retail Business Growth

ziqipolimeros@gmail.com
Posted on Mar 20, 2022

The skills I demoed here can be learned through taking Data Science with Machine Learning bootcamp with NYC Data Science Academy.

Introduction
Data Analysis
Suggestions
References

Data ScienceIntroduction

Introduction: Growth of E-commerce

E-commerce has kept growing and become a new channel to support business development. It has helped large retailers expand their customer base by selling online and given small businesses a chance to sell directly to customers on their own sites or through a platform like Amazonโ€™s. As a result, jobs created for e-commerce have grown 334% since 2002[1]. E-commerce has become the preferred way for many more people to shop. Particularly after COVID, when many stores were closed or people wished to avoid going out among other shoppers, the convenience of delivery to the home became necessary.

[2]

Introduction : An International Online Retail Business

The owner of the online store also has small businesses that buy in bulk and sell to other customers through retail outlet channels.
Information about the online shop business sales transactions:
- Business model: B2C retailer
- Location: London
- Year established: 2007
- Time of the dataset: 12.2018 - 12.2019
- Size of the dataset: 500 thousand rows and 8 columns

 

Data Analysis

We used Python built-in modules and analyzed sales, products and customers of the company.

Analysis: Overview

Girl in a jacket

Data Science Project on Online Retail Business Growth

Discussion 1:

- The total sales revenue was about 65 million pounds sterling in 13 months. The biggest single sale revenue was over one million.
- The total volume of business was over five million products with about 3800 product IDs.
- The company served about 4800 customers in 38 countries.

 

Analysis: Monthly Sales

Data Science Project on Online Retail Business Growth

Discussion 2:

- According to the monthly sales graph, over 90% of sales revenue was from Europe.
- The sales revenue increased from December 2018 to August 2019 and grew rapidly after September. The revenue from November was more than double the amount of the lowest sales month (2019/2).
- Sales of the last month were very low. Because there were only ten sale days recorded in December.

 

Analysis: Customers

Data Science Project on Online Retail Business Growth

Discussion 3:

- Most of the top 20 buyers were from the United Kingdom. The biggest buyer, however, was in the Netherlands and spent about 2.3 million pounds sterling.
- There were 102 customers who only purchased once, and the one-time customers rate was 2.15%.

 

Analysis: Products

Girl in a jacket

 

Girl in a jacket

Discussion 4:

- The most popular product was a popcorn holder with total sales of almost 600 thousand pounds sterling.
- The product return rate was 5.06%. The top 20 return products were from the United Kingdom.

Girl in a jacket

- We made a correlation heatmap of the top 60 selling products. It shows that the absolute value of correlation coefficient of the great majority of the 60 products were smaller than 0.5. From the graph, we can say that none of these products were accessories. They were all stand-alone products.

 

Suggestions

- The one-time purchase customer rate was 2.15% which means that the repeat customer rate was 97.85%. A repeat customer rate that is viewed as successful is between 20% to 40%[3]. We suggest that the company can invest more in marketing to expand the customer base.
- The product return rate of the year was 5.06%, which is considered a low return rate as compared to the average return rate 10.6%[4]. However, the top return product refunds were over one million pounds sterling, and the second-largest refund was over 0.75 million pounds sterling. Usually, a top return product was purchased by a lot of different customers. However, the top return product, Paper Craft Little Birdie, was purchased only once in 13 months. We can check the productโ€™s quality, webpage demonstration and sale process to find out what needs to be improved.
- Based on the heatmap graph, we can tell that most of the popular products were not related to each other. We suggest that the company offer some sales promotions or recommendations for product pairings (Customers who bought this also bought that) to increase the quantities of products.

 

References

[1] "How the Growth of E-Commerce Is Shifting Retail Jobs". The New Nork Times.July 6 2017.
[2] "E-commerce growth has hit a two-year high". Insider. August 17 2016.
https://www.businessinsider.com/e-commerce-growth-has-hit-a-two-year-high-2016-8
[3] "Repeat Customer Rate". Geckoboard.com.
https://www.geckoboard.com/best-practice/kpi-examples/percent-returning-customers
[4] Repko Melissa. "A more than $761 billion dilemma: Retailersโ€™ returns jump as online sales grow". CNBC. January 25 2022.
https://www.cnbc.com/2022/01/25/retailers-average-return-rate-jumps-to-16point6percent-as-online-sales-grow-.html

Dataset source๏ผš https://www.kaggle.com/gabrielramos87/an-online-shop-business

 

 

About Author

ziqipolimeros@gmail.com

I currently study at Baruch College and my major is statistics. I'm interested in business, and finance.
View all posts by ziqipolimeros@gmail.com >

Related Articles

Capstone
Catching Fraud in the Healthcare System
Capstone
The Convenience Factor: How Grocery Stores Impact Property Values
Capstone
Acquisition Due Dilligence Automation for Smaller Firms
Machine Learning
Pandemic Effects on the Ames Housing Market and Lifestyle
Machine Learning
The Ames Data Set: Sales Price Tackled With Diverse Models

Leave a Comment

No comments found.

View Posts by Categories

All Posts 2399 posts
AI 7 posts
AI Agent 2 posts
AI-based hotel recommendation 1 posts
AIForGood 1 posts
Alumni 60 posts
Animated Maps 1 posts
APIs 41 posts
Artificial Intelligence 2 posts
Artificial Intelligence 2 posts
AWS 13 posts
Banking 1 posts
Big Data 50 posts
Branch Analysis 1 posts
Capstone 206 posts
Career Education 7 posts
CLIP 1 posts
Community 72 posts
Congestion Zone 1 posts
Content Recommendation 1 posts
Cosine SImilarity 1 posts
Data Analysis 5 posts
Data Engineering 1 posts
Data Engineering 3 posts
Data Science 7 posts
Data Science News and Sharing 73 posts
Data Visualization 324 posts
Events 5 posts
Featured 37 posts
Function calling 1 posts
FutureTech 1 posts
Generative AI 5 posts
Hadoop 13 posts
Image Classification 1 posts
Innovation 2 posts
Kmeans Cluster 1 posts
LLM 6 posts
Machine Learning 364 posts
Marketing 1 posts
Meetup 144 posts
MLOPs 1 posts
Model Deployment 1 posts
Nagamas69 1 posts
NLP 1 posts
OpenAI 5 posts
OpenNYC Data 1 posts
pySpark 1 posts
Python 16 posts
Python 458 posts
Python data analysis 4 posts
Python Shiny 2 posts
R 404 posts
R Data Analysis 1 posts
R Shiny 560 posts
R Visualization 445 posts
RAG 1 posts
RoBERTa 1 posts
semantic rearch 2 posts
Spark 17 posts
SQL 1 posts
Streamlit 2 posts
Student Works 1687 posts
Tableau 12 posts
TensorFlow 3 posts
Traffic 1 posts
User Preference Modeling 1 posts
Vector database 2 posts
Web Scraping 483 posts
wukong138 1 posts

Our Recent Popular Posts

AI 4 AI: ChatGPT Unifies My Blog Posts
by Vinod Chugani
Dec 18, 2022
Meet Your Machine Learning Mentors: Kyle Gallatin
by Vivian Zhang
Nov 4, 2020
NICU Admissions and CCHD: Predicting Based on Data Analysis
by Paul Lee, Aron Berke, Bee Kim, Bettina Meier and Ira Villar
Jan 7, 2020

View Posts by Tags

#python #trainwithnycdsa 2019 2020 Revenue 3-points agriculture air quality airbnb airline alcohol Alex Baransky algorithm alumni Alumni Interview Alumni Reviews Alumni Spotlight alumni story Alumnus ames dataset ames housing dataset apartment rent API Application artist aws bank loans beautiful soup Best Bootcamp Best Data Science 2019 Best Data Science Bootcamp Best Data Science Bootcamp 2020 Best Ranked Big Data Book Launch Book-Signing bootcamp Bootcamp Alumni Bootcamp Prep boston safety Bundles cake recipe California Cancer Research capstone car price Career Career Day ChatGPT citibike classic cars classpass clustering Coding Course Demo Course Report covid 19 credit credit card crime frequency crops D3.js data data analysis Data Analyst data analytics data for tripadvisor reviews data science Data Science Academy Data Science Bootcamp Data science jobs Data Science Reviews Data Scientist Data Scientist Jobs data visualization database Deep Learning Demo Day Discount disney dplyr drug data e-commerce economy employee employee burnout employer networking environment feature engineering Finance Financial Data Science fitness studio Flask flight delay football gbm Get Hired ggplot2 googleVis H20 Hadoop hallmark holiday movie happiness healthcare frauds higgs boson Hiring hiring partner events Hiring Partners hotels housing housing data housing predictions housing price hy-vee Income industry Industry Experts Injuries Instructor Blog Instructor Interview insurance italki Job Job Placement Jobs Jon Krohn JP Morgan Chase Kaggle Kickstarter las vegas airport lasso regression Lead Data Scienctist Lead Data Scientist leaflet league linear regression Logistic Regression machine learning Maps market matplotlib Medical Research Meet the team meetup methal health miami beach movie music Napoli NBA netflix Networking neural network Neural networks New Courses NHL nlp NYC NYC Data Science nyc data science academy NYC Open Data nyc property NYCDSA NYCDSA Alumni Online Online Bootcamp Online Training Open Data painter pandas Part-time performance phoenix pollutants Portfolio Development precision measurement prediction Prework Programming public safety PwC python Python Data Analysis python machine learning python scrapy python web scraping python webscraping Python Workshop R R Data Analysis R language R Programming R Shiny r studio R Visualization R Workshop R-bloggers random forest Ranking recommendation recommendation system regression Remote remote data science bootcamp Scrapy scrapy visualization seaborn seafood type Selenium sentiment analysis sentiment classification Shiny Shiny Dashboard Spark Special Special Summer Sports statistics streaming Student Interview Student Showcase SVM Switchup Tableau teachers team team performance TensorFlow Testimonial tf-idf Top Data Science Bootcamp Top manufacturing companies Transfers tweets twitter videos visualization wallstreet wallstreetbets web scraping Weekend Course What to expect whiskey whiskeyadvocate wildfire word cloud word2vec XGBoost yelp youtube trending ZORI

NYC Data Science Academy

NYC Data Science Academy teaches data science, trains companies and their employees to better profit from data, excels at big data project consulting, and connects trained Data Scientists to our industry.

NYC Data Science Academy is licensed by New York State Education Department.

Get detailed curriculum information about our
amazing bootcamp!

Please enter a valid email address
Sign up completed. Thank you!

Offerings

  • HOME
  • DATA SCIENCE BOOTCAMP
  • ONLINE DATA SCIENCE BOOTCAMP
  • Professional Development Courses
  • CORPORATE OFFERINGS
  • HIRING PARTNERS
  • About

  • About Us
  • Alumni
  • Blog
  • FAQ
  • Contact Us
  • Refund Policy
  • Join Us
  • SOCIAL MEDIA

    ยฉ 2025 NYC Data Science Academy
    All rights reserved. | Site Map
    Privacy Policy | Terms of Service
    Bootcamp Application