NYC Data Science Academy| Blog
Bootcamps
Lifetime Job Support Available Financing Available
Bootcamps
Data Science with Machine Learning Flagship ๐Ÿ† Data Analytics Bootcamp Artificial Intelligence Bootcamp New Release ๐ŸŽ‰
Free Lesson
Intro to Data Science New Release ๐ŸŽ‰
Find Inspiration
Find Alumni with Similar Background
Job Outlook
Occupational Outlook Graduate Outcomes Must See ๐Ÿ”ฅ
Alumni
Success Stories Testimonials Alumni Directory Alumni Exclusive Study Program
Courses
View Bundled Courses
Financing Available
Bootcamp Prep Popular ๐Ÿ”ฅ Data Science Mastery Data Science Launchpad with Python View AI Courses Generative AI for Everyone New ๐ŸŽ‰ Generative AI for Finance New ๐ŸŽ‰ Generative AI for Marketing New ๐ŸŽ‰
Bundle Up
Learn More and Save More
Combination of data science courses.
View Data Science Courses
Beginner
Introductory Python
Intermediate
Data Science Python: Data Analysis and Visualization Popular ๐Ÿ”ฅ Data Science R: Data Analysis and Visualization
Advanced
Data Science Python: Machine Learning Popular ๐Ÿ”ฅ Data Science R: Machine Learning Designing and Implementing Production MLOps New ๐ŸŽ‰ Natural Language Processing for Production (NLP) New ๐ŸŽ‰
Find Inspiration
Get Course Recommendation Must Try ๐Ÿ’Ž An Ultimate Guide to Become a Data Scientist
For Companies
For Companies
Corporate Offerings Hiring Partners Candidate Portfolio Hire Our Graduates
Students Work
Students Work
All Posts Capstone Data Visualization Machine Learning Python Projects R Projects
Tutorials
About
About
About Us Accreditation Contact Us Join Us FAQ Webinars Subscription An Ultimate Guide to
Become a Data Scientist
    Login
NYC Data Science Acedemy
Bootcamps
Courses
Students Work
About
Bootcamps
Bootcamps
Data Science with Machine Learning Flagship
Data Analytics Bootcamp
Artificial Intelligence Bootcamp New Release ๐ŸŽ‰
Free Lessons
Intro to Data Science New Release ๐ŸŽ‰
Find Inspiration
Find Alumni with Similar Background
Job Outlook
Occupational Outlook
Graduate Outcomes Must See ๐Ÿ”ฅ
Alumni
Success Stories
Testimonials
Alumni Directory
Alumni Exclusive Study Program
Courses
Bundles
financing available
View All Bundles
Bootcamp Prep
Data Science Mastery
Data Science Launchpad with Python NEW!
View AI Courses
Generative AI for Everyone
Generative AI for Finance
Generative AI for Marketing
View Data Science Courses
View All Professional Development Courses
Beginner
Introductory Python
Intermediate
Python: Data Analysis and Visualization
R: Data Analysis and Visualization
Advanced
Python: Machine Learning
R: Machine Learning
Designing and Implementing Production MLOps
Natural Language Processing for Production (NLP)
For Companies
Corporate Offerings
Hiring Partners
Candidate Portfolio
Hire Our Graduates
Students Work
All Posts
Capstone
Data Visualization
Machine Learning
Python Projects
R Projects
About
Accreditation
About Us
Contact Us
Join Us
FAQ
Webinars
Subscription
An Ultimate Guide to Become a Data Scientist
Tutorials
Data Analytics
  • Learn Pandas
  • Learn NumPy
  • Learn SciPy
  • Learn Matplotlib
Machine Learning
  • Boosting
  • Random Forest
  • Linear Regression
  • Decision Tree
  • PCA
Interview by Companies
  • JPMC
  • Google
  • Facebook
Artificial Intelligence
  • Learn Generative AI
  • Learn ChatGPT-3.5
  • Learn ChatGPT-4
  • Learn Google Bard
Coding
  • Learn Python
  • Learn SQL
  • Learn MySQL
  • Learn NoSQL
  • Learn PySpark
  • Learn PyTorch
Interview Questions
  • Python Hard
  • R Easy
  • R Hard
  • SQL Easy
  • SQL Hard
  • Python Easy
Data Science Blog > Data Visualization > Using Data to Get Cats Adopted on petfinder.com

Using Data to Get Cats Adopted on petfinder.com

Denise Garbato
Posted on Dec 2, 2021

The skills the authors demonstrated here can be learned through taking Data Science with Machine Learning bootcamp with NYC Data Science Academy.

Background

Petfinder.com is a website that unites rescue groups and shelters with people looking to adopt animals. This analysis focuses on cats. I adopted two cats myself from a group on the site.

Rescue groups and shelters put a lot of time, money, effort and heart into caring for cats and finding them good homes. Some rescue groups trap, neuter and release feral cats usually from cat colonies. In New York City, when a feral cat is fixed, the vet tips the cat's ear and animal control is supposed to leave them alone.  A cat colony is just a bunch of cats living together.  The rescue groups try to find homes for the friendly cats as not all the cats in a colony are feral. Also, when a feral cat has kittens, if the kittens are socialized by human beings, they can be put up for adoption.

Other groups rescue animals from the city pound preventing euthanasia from overpopulation.

These organizations have limited resources.  For many petfinder.com is their sole means of getting their cats adopted.

Objective

The goal of this analysis is to provide petfinder.com rescue groups and shelters with information that they can use to better "market" their cats and improve adoption rates.

Factors know to influence adoption rate.

  • Once cats reach a certain age it is much more difficult to find them homes.
  • Kittens are typically put up for adoption at eight weeks of age. The younger they are the greater the demand.
  • Cats grow very fast and are usually full grown at one years of age.
  • The data was collected in September which is in kitten season. Kitten season is the time between April and October when most cats are born.

The analysis focuses on time listed on petfinder.com. The assumption is that cats listed on the site less than thirty days are more likely to get adopted.  People looking to adopt cats can use time on the site as a search criteria.

Data

Using Selenium, data for cats within twenty-five miles of New York City was scraped.  The site was scraped with six different search criteria reflected in the table below.

The cat name and associated rescue group or shelter was used to uniquely identify each cat.  Special needs cats were excluded because they would need to be analyzed separately and there isn't enough data to do that.

Analysis

The analysis was conducted in two stages.  First duplicate listings were analyzed.  After that, duplicates were removed and cats on the site less than thirty days were compared with those on the site for more than thirty days.

Duplicate listings of cats by rescue groups and shelters

A lot of cats are relisted.  Most of the time, it's just twice

Most duplicate listings fall into the less than thirty days category.

It seems that most  groups are relisting cats when they hit the fourteen-day mark.  183 cats were listed as being on site for both seven days and fourteen days.

Most duplicate listings are kittens.  Rescue groups and shelters are anxious to get them adopted when they are very young.

Comparison of cats on petfinder.com for less than thirty days with those on site for thirty days plus.

There are more kittens on the site for 30 days plus

However, there are more kittens in the less than thirty day category relative to other ages.

Kittens comprise the overwhelming majority of cats listed on the site for less than thirty days.

There seems to be a bit of a preference for male cats.  However, I am highly skeptical of this.  I worked as a statistician in the fundraising area of an animal welfare organization for two years and I visited the cats in the shelter in my spare time and talk to the people who volunteered there.  I never heard of a gender bias.

There arenโ€™t videos of most of the cats on the site.  I think if you look at things from a marketing perspective, videos help.  Videos are under utilized.

A pet narrative is a paragraph about the cat.  It often tells where the cat came from, if the cat is shy or really  friendly, if it is currently fostered in someoneโ€™s home., if it is bonded with another cat that also needs a home etc.  It doesnโ€™t seem like longer pet narratives will help a cat get adopted.  Narratives are important because people want to know about the personality cat , but being as concise as possible is important.

Pictures are underutilized on the site especially for cats listed as less than thirty days.  I conducted an informal survey of people I know and most potential adopters won't look at any other information about a pet if a picture is not there.

Longhaired cats seem to get adopted faster.  Longhair is recessive.  Usually demand for what is rare is greater.

Recommendations to rescue groups and shelters.

  • Relist kittens who have been on the site for more than thirty days if they have not already been adopted.  Rescue Groups are responsible for maintaining their listings.
  • Make sure there is a picture of each cat.  It is important to think about things from the point of view of potential adopters.  They want to see the cat.
  • Include a video of each cat on their webpage.
  • Be concise in pet narratives.

 

If you would like to see the details of how I conducted my analysis, this is the Github link.

 

About Author

Denise Garbato

I am a Statistician and Business Analyst who supports strategic decision making in digital and traditional marketing channels by discovering insights, applying statistical and programming skills with a results-focused approach. I am skilled in data analysis and predictive...
View all posts by Denise Garbato >

Related Articles

Capstone
Catching Fraud in the Healthcare System
Capstone
The Convenience Factor: How Grocery Stores Impact Property Values
Capstone
Acquisition Due Dilligence Automation for Smaller Firms
Machine Learning
Pandemic Effects on the Ames Housing Market and Lifestyle
Machine Learning
The Ames Data Set: Sales Price Tackled With Diverse Models

Leave a Comment

No comments found.

View Posts by Categories

All Posts 2399 posts
AI 7 posts
AI Agent 2 posts
AI-based hotel recommendation 1 posts
AIForGood 1 posts
Alumni 60 posts
Animated Maps 1 posts
APIs 41 posts
Artificial Intelligence 2 posts
Artificial Intelligence 2 posts
AWS 13 posts
Banking 1 posts
Big Data 50 posts
Branch Analysis 1 posts
Capstone 206 posts
Career Education 7 posts
CLIP 1 posts
Community 72 posts
Congestion Zone 1 posts
Content Recommendation 1 posts
Cosine SImilarity 1 posts
Data Analysis 5 posts
Data Engineering 1 posts
Data Engineering 3 posts
Data Science 7 posts
Data Science News and Sharing 73 posts
Data Visualization 324 posts
Events 5 posts
Featured 37 posts
Function calling 1 posts
FutureTech 1 posts
Generative AI 5 posts
Hadoop 13 posts
Image Classification 1 posts
Innovation 2 posts
Kmeans Cluster 1 posts
LLM 6 posts
Machine Learning 364 posts
Marketing 1 posts
Meetup 144 posts
MLOPs 1 posts
Model Deployment 1 posts
Nagamas69 1 posts
NLP 1 posts
OpenAI 5 posts
OpenNYC Data 1 posts
pySpark 1 posts
Python 16 posts
Python 458 posts
Python data analysis 4 posts
Python Shiny 2 posts
R 404 posts
R Data Analysis 1 posts
R Shiny 560 posts
R Visualization 445 posts
RAG 1 posts
RoBERTa 1 posts
semantic rearch 2 posts
Spark 17 posts
SQL 1 posts
Streamlit 2 posts
Student Works 1687 posts
Tableau 12 posts
TensorFlow 3 posts
Traffic 1 posts
User Preference Modeling 1 posts
Vector database 2 posts
Web Scraping 483 posts
wukong138 1 posts

Our Recent Popular Posts

AI 4 AI: ChatGPT Unifies My Blog Posts
by Vinod Chugani
Dec 18, 2022
Meet Your Machine Learning Mentors: Kyle Gallatin
by Vivian Zhang
Nov 4, 2020
NICU Admissions and CCHD: Predicting Based on Data Analysis
by Paul Lee, Aron Berke, Bee Kim, Bettina Meier and Ira Villar
Jan 7, 2020

View Posts by Tags

#python #trainwithnycdsa 2019 2020 Revenue 3-points agriculture air quality airbnb airline alcohol Alex Baransky algorithm alumni Alumni Interview Alumni Reviews Alumni Spotlight alumni story Alumnus ames dataset ames housing dataset apartment rent API Application artist aws bank loans beautiful soup Best Bootcamp Best Data Science 2019 Best Data Science Bootcamp Best Data Science Bootcamp 2020 Best Ranked Big Data Book Launch Book-Signing bootcamp Bootcamp Alumni Bootcamp Prep boston safety Bundles cake recipe California Cancer Research capstone car price Career Career Day ChatGPT citibike classic cars classpass clustering Coding Course Demo Course Report covid 19 credit credit card crime frequency crops D3.js data data analysis Data Analyst data analytics data for tripadvisor reviews data science Data Science Academy Data Science Bootcamp Data science jobs Data Science Reviews Data Scientist Data Scientist Jobs data visualization database Deep Learning Demo Day Discount disney dplyr drug data e-commerce economy employee employee burnout employer networking environment feature engineering Finance Financial Data Science fitness studio Flask flight delay football gbm Get Hired ggplot2 googleVis H20 Hadoop hallmark holiday movie happiness healthcare frauds higgs boson Hiring hiring partner events Hiring Partners hotels housing housing data housing predictions housing price hy-vee Income industry Industry Experts Injuries Instructor Blog Instructor Interview insurance italki Job Job Placement Jobs Jon Krohn JP Morgan Chase Kaggle Kickstarter las vegas airport lasso regression Lead Data Scienctist Lead Data Scientist leaflet league linear regression Logistic Regression machine learning Maps market matplotlib Medical Research Meet the team meetup methal health miami beach movie music Napoli NBA netflix Networking neural network Neural networks New Courses NHL nlp NYC NYC Data Science nyc data science academy NYC Open Data nyc property NYCDSA NYCDSA Alumni Online Online Bootcamp Online Training Open Data painter pandas Part-time performance phoenix pollutants Portfolio Development precision measurement prediction Prework Programming public safety PwC python Python Data Analysis python machine learning python scrapy python web scraping python webscraping Python Workshop R R Data Analysis R language R Programming R Shiny r studio R Visualization R Workshop R-bloggers random forest Ranking recommendation recommendation system regression Remote remote data science bootcamp Scrapy scrapy visualization seaborn seafood type Selenium sentiment analysis sentiment classification Shiny Shiny Dashboard Spark Special Special Summer Sports statistics streaming Student Interview Student Showcase SVM Switchup Tableau teachers team team performance TensorFlow Testimonial tf-idf Top Data Science Bootcamp Top manufacturing companies Transfers tweets twitter videos visualization wallstreet wallstreetbets web scraping Weekend Course What to expect whiskey whiskeyadvocate wildfire word cloud word2vec XGBoost yelp youtube trending ZORI

NYC Data Science Academy

NYC Data Science Academy teaches data science, trains companies and their employees to better profit from data, excels at big data project consulting, and connects trained Data Scientists to our industry.

NYC Data Science Academy is licensed by New York State Education Department.

Get detailed curriculum information about our
amazing bootcamp!

Please enter a valid email address
Sign up completed. Thank you!

Offerings

  • HOME
  • DATA SCIENCE BOOTCAMP
  • ONLINE DATA SCIENCE BOOTCAMP
  • Professional Development Courses
  • CORPORATE OFFERINGS
  • HIRING PARTNERS
  • About

  • About Us
  • Alumni
  • Blog
  • FAQ
  • Contact Us
  • Refund Policy
  • Join Us
  • SOCIAL MEDIA

    ยฉ 2025 NYC Data Science Academy
    All rights reserved. | Site Map
    Privacy Policy | Terms of Service
    Bootcamp Application